Review links, reels, and presentations: which one to use

One decision rule instead of three product tours: pick the surface by what you want back from the person you send it to.

HoldFast has three shareable surfaces, and the decision between them is one question: what do you want back from the person you send it to?

You want feedback: review link

A review link is a working document. Comments pinned to frames, drawings on the picture, approvals, version comparisons. Send it to the client who owes you notes, the colorist who needs to see the reference, the producer signing off. Its natural audience is small and named.

You want to impress: reel

A reel is a finished, cinematic page: your best work, your brand, no editing scaffolding in sight. Send it to the prospect, embed it on your site, attach it to the pitch email. Feedback tools would cheapen it; what you want back is attention, and the analytics tell you whether you got it.

You want a decision: presentation

A presentation carries the document that argues your case: the proposal PDF, the pitch deck, the treatment. It reads slide by slide, and the analytics read it back to you the same way, so you know whether the budget page got ten seconds or ten minutes.

The rule of thumb

Feedback, attention, or a decision. In-progress work goes in review links; finished work goes in reels; the argument for hiring you goes in a presentation. All three draw from the same projects, wear the same brand kit, and report into the same Insights, so choosing is never a migration, only a door.