Set up Slack or Mattermost alerts

Paste one webhook URL and the channel your team already watches starts telling you who is watching your work.

The intelligence feed is where you read the full story; alerts are for the moments that should interrupt you. Pointing them at Slack or Mattermost takes two minutes.

Connect the channel

1. Create an incoming webhook in your chat tool (both Slack and Mattermost offer this in their integration settings) and copy its URL.
2. In HoldFast, open Settings → Integrations and paste the URL into the Slack or Mattermost field.
3. Click Test and watch the channel. A test message arriving is the whole setup confirmed.

Screenshot: alert-webhook-setup-1
One URL, a test click, and per-type checkboxes for what posts to the channel.

Choose what posts

Each integration has per-type checkboxes, so the channel gets what your team acts on:

• Repeat viewer: a contact comes back to a reel a third time.
• Rewatch spike: the same clip rewatched three or more times.
• Download: someone pulls a file.
• Score threshold: a contact crosses into hot territory on engagement scoring.

Every rule carries a cooldown, so one hot viewer is one ping, not a flood. What each alert means and when it fires is covered in Get alerted when someone is watching.

If you run a CRM

The same alert stream can log as activities in a connected CRM (Copper today), so a rep opening the contact sees the rewatch next to their emails. Deeper CRM pushes live in Integrations.