Get alerted when someone is watching

The moment a named prospect opens your reel or deck, get pinged (in-app, Slack, or Mattermost).

Updated July 11, 2026

The whole point of knowing who is watching is doing something while they are still watching. HoldFast alerts fire the moment a viewer does something worth your attention, so a prospect opening your reel becomes a ping in Slack, not a line you happen to notice in a report next week.

Live-presence alerts

The most immediate one is opt-in per reel or presentation. Turn on live-presence alerts and you get a "*X is viewing now*" message via Slack or Mattermost the instant someone opens it. It is the closest thing to standing behind them while they watch. Because it is honest about who, a live-presence ping goes out when there is a verified contact behind the view, not a maybe.

Screenshot: get-alerted-1
Alerts fire on the behaviours that matter, delivered where your team works.

Behavior-based alert rules

Beyond live presence, HoldFast watches for the behaviors that actually mean something and alerts on them:

• Repeat viewer: a contact views a reel 3 or more times.
• Rewatch spike: a contact rewatches the same clip 3 or more times.
• Download: any content download.
• Score threshold: a contact crosses a heat boundary, from warm to hot, or hot to on fire (see Engagement scoring explained).

Where the alerts land

Every rule can deliver more than one way:

• In-app, in the Alerts tab on the Insights page.
• Real-time to workspace admins over the live connection, so anyone with HoldFast open sees it immediately.
• Slack and Mattermost, via an incoming webhook you paste in once.
• CRM activity, logged against the contact in Copper.

Want it in a tool that is not on that list? Route any alert to a webhook and let Zapier fan it out to thousands of apps.

Kept quiet, kept clean

Two things keep alerts useful instead of noisy. Every rule has a cooldown, so an eager viewer refreshing five times does not trigger five pings. And the payloads are deliberately minimal: an alert carries the person's name and company, never their raw email address.

Alerts and the intelligence feed are two speeds of the same signal. The feed is the considered morning read; alerts are the tap on the shoulder. Turn both on and you will never again find out someone was interested a week too late.