Explore viewers & events

When you want the raw truth behind the stories: every viewer, every event, how identity was resolved.

Updated July 11, 2026

The intelligence feed tells you the story. The Data Explorer is where you go when you want the receipts: every viewer, every event, and exactly how each identity was worked out. Reach it from the Insights page with the Data Explorer button. It is organized as a few focused tabs.

Viewers

Screenshot: explore-viewers-1
Every viewer, searchable, with identity status and source.

The Viewers tab is a searchable table of everyone who has touched your links. Each row shows identity status (identified or anonymous), email where known, the resolved company, device and session counts, geographic location, and the source reel or link they came in on. Click any viewer to open their full history: everything they watched, how far they got, and how many times they came back.

Events

The Events tab is the raw chronological stream, filterable so you can find the needle. Event types include page_view, play, pause, clip_enter, clip_exit, clip_complete, clip_rewatch, email_capture, and download. Filter by type, or search by viewer or reel, and each event carries its viewer, device, reel, clip, and geo. This is the tab for questions like "did they actually reach the pricing clip" or "how many downloads came from that one account."

Metrics and identity resolution

The Metrics tab explains the machinery. It breaks down how identities were resolved (cookie match, fingerprint, email upgrade, and so on), the split of identified versus anonymous, org detection, and device, session, and geographic stats. It is your read on how much of your traffic is being turned into named companies and people, and how.

Correct it yourself

Resolution is graded, never faked, and you have the final say. From a viewer you can confirm the company to lock in an attribution, or mark it as a bot when a scan or crawler slipped through. Those human corrections outrank the automatic guesses.

Export or erase a viewer

The Explorer is also where privacy requests get handled. Open a viewer's detail and you can export their data as JSON, or erase them with a typed confirmation that removes their identity, devices, sessions, and scores and anonymizes their events. It is the practical tool for a data-subject request.

Most days you will live in the stories the feed writes for you and never need this. But when a number looks wrong, or someone asks you to prove or delete what you hold, the Data Explorer is the ground truth under every story. To understand the scores those viewers carry, see Engagement scoring explained.