Fix a wrong company attribution

You know your clients better than any lookup. Two clicks teach the system: confirm the real company, or flag the scanner that is not a person at all.

Automated company resolution is graded and honest, but it is still inference, and sometimes you know better. The Data Explorer gives you two human controls that outrank every lookup.

Confirm the real company

Open the viewer in the Explorer and use Confirm company. Whatever you set becomes the verified truth: it is promoted to the top evidence grade, hedged wording like "Possible X visitor" drops off that viewer's cards, and automated sources stop overriding it. Use it the moment you recognize who a viewer actually is ("that is Dana at the brewery, not an internet provider name").

Mark a bot

Some "viewers" are not people: link scanners, mail-filter prefetchers, uptime robots. They give themselves away with instant opens and zero watch time. Mark as bot on the viewer detail removes them from scores, alerts, and the feed, permanently. Your analytics get quieter and truer with each one.

Why this matters beyond one record

Both controls feed the same attribution system that grades every card you read, so a correction pays forward: the system learns your world one confirmation at a time. How the grades work, and why the hedged wording exists at all, is the subject of How attribution is graded.

If the "wrong company" is actually your own (you keep seeing your own studio in the analytics), that is a different fix: exclude your team.