Send events to Zapier with webhooks

Fire a webhook on every meaningful view event and route it anywhere with Zapier, no code.

Updated July 11, 2026

If it isn't HubSpot, it's a webhook. Point HoldFast at a Zapier catch-hook and every meaningful view event flows out as JSON, into a spreadsheet, a Slack channel, a CRM, whatever your Zap does next. No code.

What a payload looks like

Each event posts a compact JSON body: the event type, the viewer (name and company where resolved), the surface it happened on, and the current engagement score. For example:

{ "event": "reel_view", "viewer": { "name": "Dana Okafor", "company": "Coastal Spirits", "score": 82, "label": "on_fire" }, "surface": { "type": "reel", "title": "Harbor Creative: 2026 Reel" }, "at": "2026-07-11T14:03:00Z" }

Event types include reel and deck views, clip completion and rewatch, deck slide dwell and completion, CTA clicks, and downloads.

Add a webhook endpoint

1. In Zapier, create a Catch Hook trigger and copy its URL.
2. In HoldFast, go to Settings → Integrations and paste the URL into the webhook field.
3. Tick the event types you care about.
4. Click Test to send a sample payload.

Screenshot: zapier-1
Paste a Zapier catch-hook URL, pick event types, and test delivery.

Build the Zap

Screenshot: zapier-2
Zapier catches the payload; route it anywhere from there.

With the sample caught, map the fields to whatever comes next: add a row, post a message, update a record. Because the payload carries the resolved company and score, your automations can branch on how warm a viewer is.

Signing & retries

Deliveries are signed so you can verify they came from HoldFast, and failed deliveries retry, so a momentary blip at the receiving end doesn't drop an event.

*Want a turnkey destination instead of a raw Zap? See Sync viewers to Airtable and Push engagement to Notion.*