Run a Shareability test

For content meant to travel: how likely people say they are to pass it on, and who they picture sending it to.

Some work only pays off if it moves person to person. Shareability is the set for that case, and it is honest about how soft the measure has to be.

What it measures

The primary question is a 0 to 10 rating of how likely someone is to share the piece, and the verdict is decided on the average for each version. The card labels this set as built from measurement principles rather than drawn from a specific body of research.

What people are asked

• "How likely are you to share this?" on a 0 to 10 scale from "Not at all likely" to "Extremely likely". This is the question the verdict rests on.
• "Who would you send it to?" in their own words.
• "Would you watch it again?" as a yes or no.

The second question does more work than it looks like it should. People naming a specific person, and a consistent kind of person across the group, is a different signal from a high score with vague answers.

When to pick it

Pick Shareability when spread is part of the plan and the versions differ in something that would drive it. Skip it when the content is not meant to be shared, where a considered-purchase explainer is the obvious case, because a low score there means nothing. If liking is closer to the real question, Enjoyment is the more direct read. If the piece is a response ad and sharing is a bonus rather than the goal, the short-term emotion set covers it as a diagnostic.

What the verdict looks like

A winner on the share rating needs both groups at the size committed at launch, balanced dropout, and a gap that stands clear of chance. Otherwise the report gives a directional advantage or "too close to call". See Understanding your verdict.

What it cannot tell you

Stated sharing overstates real sharing by a wide margin. Almost nobody who says they would send something on actually does, so read the score strictly as a relative comparison between your two versions and never as a forecast of reach. It cannot tell you where a piece would travel, or whether it would keep travelling.

Formats

Shareability is available on video tests and on image tests.