Run a Trust and Credibility test

Which version feels believable rather than staged, with the genuine-or-scripted question that usually explains the score.

For creator work, testimonials, and anything that lives or dies on feeling true, believability is the whole argument. This set measures it directly.

What it measures

The primary question is a 1 to 7 rating of how believable and trustworthy the piece felt, and the verdict is decided on the average for each version. A genuine-or-scripted question sits under it as a diagnostic. The card labels this set as built from measurement principles rather than drawn from a specific body of research.

What people are asked

• "How believable and trustworthy did this feel?" on a 1 to 7 scale from "Not at all" to "Completely". This is the question the verdict rests on.
• "Did it feel genuine or scripted?" across five answers running from very scripted to very genuine, where the two genuine answers count as the positive ones.
• "Was there anything that felt off?" in their own words.

That last question earns its place. Trust tends to break at one specific moment, and people will name it.

When to pick it

Pick this when trust is the thing you varied: a scripted read against a looser one, a customer on camera against an actor, a claim with proof against a claim without. Skip it when trust is not what differs between the versions. If the person on camera is the variable rather than the treatment, Spokesperson Fit isolates that better. If what you actually need is whether the work feels native rather than advertised, that is Ad-vs-Organic Feel.

What the verdict looks like

A winner on the believability rating requires both groups at the size committed at launch, balanced dropout, and a gap that stands clear of chance. Short of that, a directional advantage or "too close to call". See Understanding your verdict.

What it cannot tell you

Trust is audience-relative. A read that lands as honest with one group reads as amateur to another, so target the panel to your real audience or the answer means very little. See Choosing an audience. The set also cannot tell you whether the claim is true, only whether it was believed, and it cannot say how trust holds up on a second viewing.

Formats

Trust and Credibility is available on video, audio, and image tests.