Put two versions in front of real viewers and get an honest read on which one landed.
Show two versions to two fresh groups of people, one version per viewer, and get back a plain-language read on which one landed.
What the report tells you, in the order it tells you, and why an inconclusive result is a finding you can use rather than a failed test.
Two cuts, one client meeting, a split room. The five-step workflow that puts both cuts in front of a consumer panel and brings the report to the review link.
Pick who watches before you spend a credit: the general-population default that fills fastest, and when a narrower age or gender group is worth the higher cost.
How audience testing is metered: one credit is one dollar, a test quotes by sample size and targeting, and sending it to your own viewers is free.
The shape of the number before you open the wizard: what drives the price of a test, what common sizes run, and why the quote you approve is the price you pay.
The three snags that stall an audience test: a launch that will not go, a fill that is crawling, a report with no winner, and the fix for each.
The first decision in the wizard, organized by the question you are actually asking rather than by the name of a template.
A test can only answer the question you built it to answer. What to hold steady, what to vary, and how to choose a length you can defend.
What each section of the report is for, what every verdict word means, and which people the scores are counted over.
A holdout that sees nothing gives you a baseline. Lift is the distance your creative puts between them, read for exactly what it is worth.
What actually governs the clock: results land when the committed sample is reached, not on a deadline, and the test closes itself when it gets there.
Two openings, two fresh groups, and one question that decides it: how much people wanted to keep watching.
The fuller read on your open: the same opening-interest score as a hook test, with pacing and skip-intent as diagnostics.
The share of people who say they would stop for this in a moving feed, plus what actually registered in the glance.
Which version gets your point across, rated by the people who met it cold, with their own one-sentence takeaways beside the score.
Which explanation makes people get it, checked against their own description of what the product does and who it is for.
Which version makes the next step unmistakable, checked against what viewers actually thought you were asking them to do.
Which brand-building version evokes the kinds of feeling associated with long-term growth, read as a share rather than an average.
For an ad that has to hit now: how strong the reaction was, and how quickly the brand registered while it happened.
The plainest question you can ask a stranger about your work, with the two open answers that make the score usable.
For content meant to travel: how likely people say they are to pass it on, and who they picture sending it to.
Whether people remember whose ad it was, asked unprompted first and then from a short list of real brands.
Which version makes it clear whose piece this is, and how fast, with the branding element people actually noticed.
Which version feels believable rather than staged, with the genuine-or-scripted question that usually explains the score.
Which version leaves people more inclined to buy, read strictly as a comparison between the two and never as a sales forecast.
Which version moves people toward considering or recommending the brand, with their own reason for the score.
Which framing of the same offer lands better: the discount, the bundle, the value message, rated by people meeting it cold.
Whether your target sees themselves in the work, scored as the share who say it felt made for someone like them.
Whether people read the work as content or as advertising, scored as the share who lean organic and told in their own words why.
Which on-camera talent holds people for the same script, and the one condition that makes the answer mean anything.
The fastest broad read in the library, and the recommended starting point when the argument is only which version is better.
How your work ranks against the category people already carry in their heads, and which brand they name first when they think of it.
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