Run an Enjoyment test

The plainest question you can ask a stranger about your work, with the two open answers that make the score usable.

Enjoyment is the shortest set in the library. Three questions, one of which decides the verdict, and two that tell you why.

What it measures

The primary question is a 1 to 7 enjoyment rating, and the verdict is decided on the average for each version. The card labels this set as built from measurement principles rather than drawn from a specific body of research.

What people are asked

• "How much did you enjoy this?" on a 1 to 7 scale from "Not at all" to "A great deal". This is the question the verdict rests on.
• "What did you like most?" in their own words.
• "What did you like least?" in their own words.

The two open questions are the reason to run it. A score tells you which version people preferred; the answers tell you which shot, line, or cut they were talking about.

When to pick it

Pick Enjoyment when liking is honestly the goal: content built to be watched for its own sake, a piece whose whole argument is charm. Skip it when you need a read on persuasion, because a well-liked version is not automatically the effective one. For a broader overall read that still stays short, Creative Comparison rates the piece as a whole. If passing it on is the point, run Shareability.

What the verdict looks like

A winner is named on the enjoyment rating when both groups reached the size committed at launch, dropout was balanced, and the gap stands clear of chance. Short of that, a directional advantage or "too close to call". A near tie on enjoyment is a common and useful result: it frees the decision to run on craft or cost. See Understanding your verdict.

What it cannot tell you

Likeability is only weakly tied to persuasion. Plenty of well-liked work sells nothing, and plenty of irritating work sells a great deal, so this score should never stand in for an intent read like Purchase Intent. It also cannot tell you how the piece wears: everyone answering saw it once, moments before.

Formats

Enjoyment is available on video, audio, and image tests.